Bottle Up redefines onboard hydration by replacing single-use plastic bottles with a desirable, reusable alternative that passengers actively choose to keep. Purpose-built for travel environments, Bottle Up turns sustainability into a positive passenger experience while integrating seamlessly into existing onboard service flows, without adding operational complexity.

Crafted for reuse rather than disposal, the bottles are intentionally attractive, comfortable to hold, and practical during and after the flight. This encourages repeat use and creates a meaningful behavioral shift that reduces single-use waste and delivers measurable environmental impact beyond the aircraft cabin.