Starbucks Single-Serve combines premium quality, innovative brewing technology, emotional brand connection, and operational simplicity. By translating a familiar café ritual into the inflight environment, it elevates the hot beverage experience, turning everyday service into something memorable, one cup and one passenger at a time.

Purpose-built for aviation, the onboard range delivers the trusted Starbucks taste with seamless operational efficiency. The concept is built around Starbucks’ micro ground technology, which blends instant coffee with ultra-finely ground 100% Arabica to preserve natural aromas and oils, resulting in a fuller, more authentic café-style taste at altitude.

Starbucks onboard enhances the passenger experience through a trusted, globally recognized brand. Consistent taste at altitude and streamlined preparation support reliable service, while the familiar café ritual elevates perceived quality and differentiation without adding operational complexity.